Search engine Marketing (SEM) is the combination of Search Engine Optimization (SEO) and Search Engine Advertising (SEA). In other words SEM = SEO + SEA. This is a very effective and relatively inexpensive way of advertising compared to traditional forms of advertising. In addition, the results are more measurable and transparent. This offers the possiblity to adjust the strategy and further improve performance or to focus on specific products/services.
There are big synergy advantages when using SEO in combination with SEA and they can greatly improve your visibility within search engines. This leads to a positive perception of the visitor. The more visible you are in the search engines, the higher the combined click-through ratio will be. Compared to just only SEA, the results are better and costs lower.
We can offer both services at competitive rates. If you are interested in SEO, SEA or SEM contact us by filling in the contact form. We will contact you within 48 hours.